Table of Contents

  • FuntoSellGreen30percentshdaPreface
  • Introduction to the New Real Estate Marketing
  • Chapter 1.   How Did We Get Here
  • Chapter 2.   How Does This Four P’s Thing Work?
  • Chapter 3.   One License-Two Jobs- How Do I Hire a Marketing Director
  • Chapter 4.   How Do I Make a Home a Product
  • Chapter 5.   Whose Agent Are You Anyway? – The Real Estate Distribution System
  • Chapter 6.   Don’t You Just Love a Flea Market? – Fearless Pricing
  • Chapter 7.   Promotion – The Sauce that Makes the Sizzle
  • Chapter 8.   Staging or Putting a Bow on It
  • Chapter 9.   Pictures, Pretty Pictures
  • Chapter 10.Tell Me a Story – Copywriting
  • Chapter 11. Putting Copy and Pictures to Work
  • Chapter 12. The Marketing Mix – Putting it All Together
  • Chapter 13. Where is the Industry Going.

The 4 P's Guide to Marketing Your Home